Pandemic-influenced surge in demand for cereals came after years of sales declines. Read the whole story
The chicken-eating animated character Larry is part of campaign that places craving above factors like convenience and value offers in consumers' pecking order. Read the whole story
Brand aims to "reflect a sense of joy," says co-founder. "The weirder we are, the more likely our customers are to find us engaging," Read the whole story
New ad features a homeowner staring down a catastrophic event. Read the whole story
The initiative includes a Pride-themed auction of signed jerseys and Volkswagen gear from U.S. Soccer star players. Read the whole story
Away targets the traveler aiming to reconnect with nature with its For All Routes collection, made with technical performance materials. Read the whole story
The 619 hp $155,000 Polestar1 really is capable of 0-62 mph in 4.2 seconds and a combined top speed of 155 mph. Read the whole story
Most cyber felons seem to feel they can do without subject lines, Expel finds. Read the whole story
There's much for marketers to dig in on as they drum up consumer excitement about the metaverse, map its contours, and start innovating their … Read the whole story
Facing a bear market alongside rising inflation is enough to make any consumer skittish. But for seniors 65+ in the U.S., it can be … Read the whole story
Product demonstration videos are popular, but unboxing videos are less so, Brightcove and Ascend2 report. Read the whole story