While Microsoft is one of the few to cut their marketing spend, an early sign of marketers pulling in spending can be seen in layoffs, which are considerable. Read the whole story
The Steelers today announced a 15-year, naming-rights deal with Grand Rapids, Michigan-based insurance broker Acrisure for an undisclosed sum. Read the whole story
The effort is an extension of the "Comfort is Power" campaign launched earlier this year. Read the whole story
The former "SNL" star is the new celebrity face -- "and other parts," as he notes -- of Manscaped, an all-over shaver for men. Read the whole story
Campaign will run through Labor Day on 10 highway billboards, targeting "surge of vacationers heading to the area's great beaches," per ABC Fine Wine. Read the whole story
Young people and high earners share video and personalization preferences, Idomoo reports. Read the whole story
Funworks, the Oakland, CA-based agency that bills itself as part creative shop and part consultancy, handles the campaign. Read the whole story
Marketers say they are getting better at multichannel marketing, but some still face challenges like integrating their tech stack, Ascend2 reports. Read the whole story
According to the multicountry study from Momentum Worldwide (with support from the 4A's) 80% of respondents indicated that they felt that way. Read the whole story