Top of The News
by Todd Wasserman, Staff Writer
"We view a behavior as more correct in a given situation to the degree that we see others performing it," according to "Influence: The Psychology of Persuasion." Read the whole story
RESEARCH
by Sarah Mahoney
Other high-performing consumer goods are unexpected, and not nearly as trendy -- including 65-year-old Dove (No. 2) and Procter & Gamble's Febreze (No. 4). Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The video helped launch Toyota's TikTok brand channel on July 15. The channel already has more than 128,500 followers. Read the whole story
by Todd Wasserman
Nothing, according to actor Christopher Meloni. He's shown doing just that in this Peloton ad. Read the whole story
CONSUMER PACKAGED GOODS
by Les Luchter
Catchy jingle showcasing the product's uses is premiered by TikTok stars The Sharpe Family Singers in a campaign video. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
A spot for the 2023 Kia Soul features non-fungible tokens and incorporates a QR code embedded into the creative. Read the whole story
COMMENTARY
by Steve Ellwanger
Danone VP Jessica Dickstein discusses the the quick turnaround required to introduce Aptamil to U.S. retailers and consumers. Read the whole story
by Ray Schultz
Most Amazon Prime Day deals were short-duration flash sales, with many using "Prime" or "Black Friday in July" messaging. Read the whole story
by Fern Siegel
The campaign is comprised of six glow-in-the-dark OOH billboards in specific locations. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Not every big tech company treats people like crap. Here's some examples of those who don't, with market caps ranging from $8 billion to … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
For most Americans, doctor's visits can be frightening from both a health and financial perspective. As Laso CEO Tim Kaufeldt tells Brand Insider this … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Few buying team members fill out forms. The trick is to focus on anonymous researchers and their intent signals, 6sense says. Read the whole story