Erica Cheung and Tyler Shultz addressed the annual AACC meeting -- which is where Holmes unveiled the Theranos blood-testing device in 2016. Read the whole story
The General Motors brand joins other automakers, including Honda and Lexus, that already have ongoing activations with the platform. Read the whole story
As seen in the first major national campaign from D2C brand Naked Wines, the middleman is rich, unscrupulous and unapologetic. Read the whole story
Dick's Sporting Goods DSG line gets a peppy push from tWtich + Allison, one of TikTok's favorite couples. Read the whole story
"We believe hard seltzers will remain an important beer industry segment in the future, but its trajectory remains unclear," says Boston Beer CEO. Read the whole story
With retail media networks growing 25% per year, Kohl's thinks it's got a data advantage. Read the whole story
The spot sees people opening a book and then being drawn into new worlds, represented with animation and other special effects. Read the whole story
Jannine Lasaleta, a professor of marketing at Yeshiva University, defines nostalgia as a "sentimental longing for a personally experienced past." Read the whole story
The Ioniq Citizenship, an NFT membership program, provides owners with exclusive experiences and utilities. Read the whole story
Apparently, many women-about two thirds--sometimes fake having an orgasm according to sexual wellness company Vella. Read the whole story
With the summer travel and vacation season in full swing, Visit Milwaukee, which markets the Greater Milwaukee region as a business and leisure travel … Read the whole story
John Keefe returns to the 'Times' from CNN to head the new unit. Read the whole story
Direct mail is especially popular with consumers ages 55+, a study by Lob finds, conducted in partnership with Comperemedia. Read the whole story