Top of The News
by Todd Wasserman, Staff Writer
"The benefit of things like the Mexican Pizza is the connection it has with consumers, the love they have for the product, and the halo it provides to the brand," … Read the whole story
SPORTS
by Todd Wasserman
State Farm is embracing the football season with new ads featuring NFL stars Aaron Rogers, Patrick Mahomes and the character Jake from State Farm. … Read the whole story
TRANSPORTATION
by Tanya Gazdik
Within the fashion industry, only 4% of the most influential people in fashion are Latino, per UPS. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
The federal crackdown has done little to diminish the appeal of e-cigarettes. A report from Grand View Research predicts the e-cigarette market will grow … Read the whole story
CPG
by Steve Ellwanger
The brand offers fans the chance to have their TikToks about Starburst beamed into space. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Chevy's approach to EVs is to ultimately offer an EV for every type of buyer, says Scott Bell, vice president global Chevrolet. Read the whole story
APPAREL
by Sarah Mahoney
The comedian is pretty sure you want to get into his pants. Read the whole story
LIQUOR
by Steve Ellwanger
The company first entered the gin category in 2019, with the purchase of super-premium Fords Gin parent The 86 Company. Read the whole story
by Sarah Mahoney
On's new ad campaign promises a more creative you, in just 30 days. Read the whole story
by Joe Mandese
The win, which follows a four-month competitive review, includes media buying, planning, strategy and analytics for such iconic brands as Merrell, Saucony, Sperry, Wolverine, … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports. Read the whole story