CMO Soyoung Kang tells ANA attendees how the brand is connecting with its salty TikTok fan club. Read the whole story
"This will be one of the biggest revolutions since Henry Ford put vehicles out on the road," said Ford CMO Suzy Deering. Read the whole story
FTC would restrict personal information Drizly can retain about its customers, and bind CEO to security requirements if he left for other firms. Read the whole story
Ava Max, Tony Romo and Martha Stewart helped the comfy-shoe company achieve record sales. Read the whole story
Players must gain access to a spooky mansion where they can vote for the temporary return of one of three Cheetos flavors. Read the whole story
Spots take "a frank look at how the pressures of racism, masculinity and toxic positivity can affect mental health," says agency Drogra 5. Read the whole story
"It's not ideal, but we'll manage," says woman with hornet's nest on her head -- and no home internet -- in Xfinity ad. Read the whole story
A portion of the $330,000 sales price will benefit the Barbie Dream Gap Project, the Barbie brand's ongoing global initiative. Read the whole story
Ye's tenuous grasp of reality was apparent to many, so brand's move to distance from him seemed an obvious choice. Read the whole story
The Irish retailer talks about the U.S., women's special needs, and its bricks-and-mortar model. Read the whole story
While legacy brands may have the advantage of brand recognition, many D2C brands fare better in consumer trust, according to Jebbit's study. Read the whole story
Morrison is now part of agency The Integration Co. which is hitting the road with a series of "boot camps" to help brands solve … Read the whole story