Top of The News
by Les Luchter
COVID-19 will be "somewhat like a sustained flu, but actually more deadly than the flu," said Pfizer CEO Albert Bourla. Read the whole story

BEVERAGES
by Steve Ellwanger
Brent David Willis made numerous false public statements, like claiming the CPG company had deal with U.S. military commissaries, says SEC. Read the whole story

RETAIL
by Sarah Mahoney
Retailers hope holiday cheer can dispel downbeat forecasts. Read the whole story

TOBACCO
by Steve Ellwanger
The LLC partnership will market Ploom, a brand of heat-not-burn devices, which heat tobacco sticks to produce a nicotine aerosol. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
The customer journey online has changed purchasing behavior dramatically, especially in the luxury segment, according to the automaker. Read the whole story
by Sarah Mahoney
In new work from Digitas, the appliance company focuses more on time with loved ones and less on high-tech selling points. Read the whole story

TRAVEL
by Tanya Gazdik
Following a one-time guest stay at the property, Booking.com will donate home to provide supplemental housing for park rangers and firefighters. Read the whole story

TOYS
by Todd Wasserman
In this spot for guess what toy brand, Perry sings and looks surprised, then happy, while atop a Legos-built vehicle that starts to move. Read the whole story

COMMENTARY
by Todd Wasserman, Staff Writer
The QSR is giving away 10,000 Subway Series footlong subs for air travelers stuck in the middle seat on National Sandwich Day (Nov. 3). Read the whole story
by Richard Whitman, Columnist
The former Saturday Night Live cast member stars in a new ad from The Lincoln Project encouraging everyone to get out and vote despite … Read the whole story
by Ray Schultz
Over a third of consumers have been scammed online. And email was the biggest vehicle, Norton LifeLock reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Salesforce reports an improvement in real-time marketing and high email usage. Read the whole story