• by Todd Wasserman , November 1, 2022

Kids are playing Legos when a Lego character (played by Katy Perry) flips a switch and makes a real, larger-than-life Lego set appear on their street, in a new spot for Lego.

In the ad, Perry sings as the Lego vehicle drives across farmlands and a suburban park, where a superhero helps the vehicle get on track. Then the vehicle moves on to a city street, where the kids give presents to other kids.

The new campaign was developed by the creative team from the Lego Agency and will run across 35 markets.

Perry is the first celebrity to be featured in a Lego Christmas campaign. Perry and her fiancé, Orlando Bloom, are serious Lego enthusiasts who have a Lego room at their house, according to the New York Post.