Top of The News
by Steve Ellwanger
"We're tapping into the fandom of the film while giving consumers a taste of Buddy the Elf's holiday spirit," says HelloFresh VP. Read the whole story
CAUSE-RELATED
by Les Luchter
ES Gaming will work toward "equity, inclusion, and access among all disabled gamers" through community building and virtual events. Read the whole story
ENTERTAINMENT
by Todd Wasserman
In ad promoting Apple TV+'s Christmas movie "Spirited," star Will Ferrell touts "a new 3X emotional range" for Ryan Reynolds+. Read the whole story
RETAIL
by Tanya Gazdik
Creative shows how the brand can make gift-giving simpler, with examples for hard-to-please recipients. Read the whole story
SPIRITS
by Steve Ellwanger
Club Kokomo's RTD line is available for online delivery in California and at retailers in San Diego. Plans call for national expansion in 2023. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The luxury automaker is launching custom creative spots and social activations with the help of TV personality and host Karamo Brown. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
With affordable indulgences, the grocery brand forges close emotional connections with its fans. Read the whole story
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by Richard Whitman, Columnist
A company report found that among young people, queer media has become mainstream. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost 90% of B2B firms are increasing their technology spend, and over a third are increasing their spend significantly, Anteriad and Ascend2 report. Read the whole story
COMMENTARY
by Lisa Singer, Staff Writer
"I just didn't ever feel like there was something that I couldn't do. I didn't let myself have that frame of reference of like, … Read the whole story
COMMENTARY
by Nick Graham
The fastest way for in-house teams to fail is expecting them to deliver the same amount of work with fewer resources. Read the whole story