Campbell has ramped up efforts to promote its soups as ingredients in side dishes-as seen in its recent "Happy Sides Season" commercial. Read the whole story
The home-improvement retailer used its annual investor day to outline strategy shifts and expanded retail ad offers. Read the whole story
Film features appearances by Bazooka Companies owner Michael Eisner and artists who created the comics that accompanied pieces of the gum. Read the whole story
The sweater engages with Reynolds in an ad for the charity Sick Kids Foundation. Read the whole story
With a massive reduction in marketing expenditures, the D2C brand hopes to find a path to profits. Read the whole story
Laurel Road promotes digital banking services with 3-minute videos focusing on the personal passions of healthcare professionals. Read the whole story
"The Times" and its union disagree on salaries and other issues, the paper reports. Read the whole story
Runners-up for the Association of National Advertisers ninth annual word-of-the-year included "hybrid" and "metaverse." Read the whole story
Odyssey invites customers to engage with interactive and gamified "Journeys," earning stamps to unlock benefits and experiences from a virtual class that teaches them … Read the whole story
GroupM expects global ad spending to rise 5.9% next year. That's down from the 6.4% GroupM estimated in June. Read the whole story
As words like "diversity" and "inclusion" become buzzworthy, it's important to not just check the box. Inclusive marketing starts with what's happening inside your … Read the whole story
Only 10% have what they need to be successful in 2023, but they remain optimistic, RollWorks reports. Read the whole story