"The main hurdle for consumers trying alternative dairy cheeses is taste," Bel Brands' Florian Decaux tells "Marketing Daily." Read the whole story

It's beginning to smell a lot like ....a very good year for those in the luxury fragrance business. Read the whole story

"They want to shed the sort of gothic appeal attached to them and be more of an unexpected brand," says agency exec. Read the whole story

The annual event, which was first held in 1995, was cancelled in 2020 and faced some pandemic challenges last year. Read the whole story

PPG will continue to identify new ways to integrate its paints, coatings and specialty materials into the game of hockey, per the company. Read the whole story

The new bottle becomes the inspiration for the soundscape. Read the whole story

The new sandwich features grilled steak, grilled onions and bacon, sandwiched between two slices of Texas toast layered with grilled cheese. Read the whole story

The Qualcomm campaign, called The Edge of Possible, highlights the everyday impact of AI on people's lives and is part of a multi-year storytelling … Read the whole story

Most of those who abandon purchases cite a disappointing user experience, content firm Storyblok reports. Read the whole story