Brand Keys' latest ranking shows how much loyalty has shifted, with consumers changing their mind about 95% of brands. Read the whole story
New suit alleges synthetic chemicals are in Simply Tropical juice drink, which has "all natural" labeling claim. Read the whole story
The department-store giant says it's intensifying loyalty, private label and new formats to better connect with cautious consumers. Read the whole story
A post-pandemic hypochondriac who "gets all sweaty and weird around doctors" finds herself and her doctor saying the exact same words. Read the whole story
A woman overcomes her fear of clowns by beating one up (still, the tone seems funny) in spot promoting Ocean Spray's diet cranberry juice. Read the whole story
The campaign was developed by Saatchi & Saatchi, with a :30 broadcast spot, titled "Reunion," set to debut Monday. Read the whole story
What's up since Mark Zuckerberg said Meta would create a "new area" where users could "connect, find communities and grow businesses." Read the whole story
The D2C model may help the company change its approach to topical products. Read the whole story
Beginning today and running through our Jan. 25 awards ceremony, MediaPost will publish a special daily awards newsletter featuring our Agency of the Year … Read the whole story
Review platform Yelp is urging the FTC to consider fining anyone involved in creating or posting phony endorsements. Read the whole story
At our Insider Summits this past year, I was especially impressed by marketers who were embracing emerging trends and channels in earnest. They walked … Read the whole story