Diageo will make its debut at the Super Bowl next month with an ad for Crown Royal whisk. Read the whole story

Toyota's increase was fueled by tentpole events with significant reach, including the Winter Olympics, NFL, NBA and other sporting events. Read the whole story

The Unilever hair brand jumps in the pool with the USA Olympic Artistic Swimming Team to show off free-flowing hair. Read the whole story

Brands with activations during the event include Truly, Discover, Fanatics, GEICO, Great Clips, Honda, Ticketmaster, Topps, Upper Deck and Verizon. Read the whole story

Even if those wars are dormant compared to 2019, "the youngest fast-food lovers could be itching for another revival," says Civic Science. Read the whole story

Customers want that info uprfront, but "don't want to stand in the store and look for that ABV," says company's director of marketing. Read the whole story

Brands relied on owned media as the cost of acquisition increased, Klaviyo reports. Read the whole story

Persado analyzes 21.6 billion emails to find that the leading word is "announcement." Read the whole story