NHL Hosts Fan Festival, All-Star Weekend

More than a dozen official NHL partners and licensees are activating around the upcoming Truly Hard Seltzer NHL All-Star Beach Festival during the 2023 Honda NHL All-Star Weekend.

Brands with activations during the event include Truly, Discover, Fanatics, GEICO, Great Clips, Honda, Ticketmaster, Topps, Upper Deck and Verizon.

New partners activating at the beach festival, which will be held Feb. 2-4, include BioSteel, Caterpillar and Extreme Networks. The free family-friendly three-day outdoor fan event will be held at the Fort Lauderdale Beach Park in Florida.

Honda, the official automotive partner of the NHL in the U.S., will display vehicles at the festival. Fans can try their luck at the Honda Puck Drop game or show off their hockey skills with Goalie Power Play and the Precision Passing Challenge to win prizes.



GEICO is offerring the chance to win a $500 gift card. The telecom brand’s space includes multiple interactive experiences, including locker room photo op, hockey stick putting challenge and goalie reflex game.

The event will include a look at the NHL’s new United by Hockey mobile museum, special appearances from current NHL All-Stars and NHL Alumni, trophy and memorabilia displays, and a chance to take a picture with the Stanley Cup.

There will be an official watch party for the 2023 Honda NHL All-Star Game broadcast on ABC on Feb. 4 at 3 p.m. ET at the festival.

The 2023 NHL All-Star Future Goals Kids Day presented by SAP will reward 750 local South Florida students who have participated in the NHL/NHLPA Future Goals program, with an opportunity to hear from professionals in hockey who utilize the principles of science, technology, engineering and math.

The festival will also host a live taping of the Enterprise Splash Shot, an off-ice skill competition featuring four 2023 NHL All-Stars and guest teammates going head-to-head in a target shooting tournament-style competition. The program will air during the 2023 NHL All-Star Skills presented by DraftKings Sportsbook on Feb. 3.

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