The spot is an example of a mission-driven company not taking itself too seriously, says Humanaut founder and CCO David Littlejohn, Read the whole story

Impressive sales gains at its outdoor brands helped the company beat expectations, but struggles continue at Vans and Dickie's. Read the whole story

"Man With a Plan," from pharma company Endo, aims to motivate men with symptoms of Peyronie's disease (curved penis) to visit MakeaPDplan.com. Read the whole story

Sound of the new Gen3 car will be infused in all marketing, production, and branding content so people identify sound with Formula E. Read the whole story

Fetch rewards program provides access to data that "allows us to make changes in real time to our marketing plan," says PIM Brands CMO. Read the whole story

The series launched Feb. 7 with "Honda Hot16." Additional Honda and Raedio activations will be announced in the coming months. Read the whole story

An opportunity for NFL to support smaller companies: Why not partner with the networks to give such companies free airtime for their own ads? Read the whole story

A report says marketers frame "typical infant behaviors such as crying" as "pathological" and "reasons to introduce formula." Read the whole story

With the new Michael Strahan Custom Made to Measure Suiting Program, the retailer courts special-occasion dressing, even as more men dress casually. Read the whole story

"It's not working," says Ryan in a stage whisper. "It was your idea," Fierstein reminds him. Read the whole story