At Mattel, revenues fell 22%, but Barbie, Hot Wheels and Fisher-Price are still holding their own. Read the whole story
Saddled with unsold Yeezy gear, the company may lose up to $1.3 billion stemming from its partnership with the disgraced rapper. Read the whole story
"When you're talking to 100 million people, you want to have a story that is relatable to the majority of them," says Kia CMO. Read the whole story
The automaker was anticipating a flood of EV spots "because that's the only thing that is now super relevant," says Stellantis CMO. Read the whole story
Berry is equity owner in Pendulum Therapeutics, a developer and marketer of four D2C probiotic supplements that deal largely with gut health. Read the whole story
"The one element that unites us is, we all want delicious foods" regardless of dietary preference, says Gail Becker, Caulipower founder. Read the whole story
Taco Bell CEO David Gibbs credited a spot starring Davidson with a boost in sales. Read the whole story
CPG firms that made environmental, social or governance claims averaged cumulative sales growth of 28%, versus 20% for those without claims. Read the whole story
T-Mobile is returning for its 10th spot in the Super Bowl. Read the whole story
To help competitors maximize their day-after dumps, Tushy has partnered with a family physician, author and leader in functional medicine. Read the whole story
Grohl, who is American, is seen sitting in a production studio as he ticks off an assortment of foods, sports and gadgets originating in … Read the whole story