Companies that used to be just health insurers have branched out into other healthcare services and are rebranding to reflect that reality. Read the whole story
Those brands' spots were the top three according to System1's ranking of ad effectiveness based on emotional responses, Read the whole story
MorningStar Farms "still has some of the highest household penetration and highest name recognition" and is profitable, says Kellogg CEO Steve Callihane. Read the whole story
New research shows how some brands meld memories, trust and advocacy into powerful emotional connections with America's 39 million Black consumers. Read the whole story
Devils' partnership "will really help to bolster Nerd Focus sales and brand awareness" as it launches in NJ & NY metro area, says COO. Read the whole story
Volkswagen burst into the top 10 automakers by estimated spend in January 2023 with a whopping 1,241% year-over-year increase. Read the whole story
This Super Bowl was a more restrained affair than last year's, with just two QR code ads, including one from Limit Break that offered … Read the whole story
In just three weeks, the disruptive cosmetic brand took its most viral product to a wider audience, with high-impact results. Read the whole story
After "Binky Dad" aired, Kia's traffic spiked 230% to its branded pages on Cars.com. Read the whole story
Userlytics gathers 18 traits into eight constructs including Appeal and Usability. Read the whole story
Reports out of Japan indicated the alleged wrongdoing had to do with bids for contracts for managing venues at the games. Read the whole story