Brands are planning a variety of in-person and remote marketing activations related to sponsorship of the NBA All-Star Weekend. Read the whole story

Wendy's is bringing back its Crispy Panko Fish sandwich on Feb. 20, two days before Lent begins. Read the whole story

Such "green"-sounding terms as "botanicals" can be red flags to alert consumers that brands are using GMOs, according to the Non-GMO Project. Read the whole story

The five newbies were Beiersdorf, Ferrara, sports/hydration brand Prime, Ghost energy drink and Scrub Daddy cleaning products. Read the whole story

Like any good fighter, the answer is better reach, and Pritchard said P&G has a goal of achieving 90% to 100% using better data … Read the whole story

Fun fact: I actually struggle with headlines. But when I began drafting this column after reading "The New York Times" column about one of … Read the whole story