It's an unusual move for the sporting goods retailer as it looks to bolster its expansion into the fast-growing world of outdoor gear. Read the whole story
The online marketplace impresses observers with record revenue and new-buyer gains. Read the whole story
MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. Read the whole story
FTC said Bountiful manipulated product pages by misusing an Amazon feature that allows sellers to create "variation" relationships among their own products. Read the whole story
A Toyota first, the "Sisterhood of Speed" ad spotlights all female Team Toyota drivers and Olympics /Paralympics athletes together in one spot. Read the whole story
Knocking on fans' doors in Barcelona, Henry said he would stay to watch a Champion's League football match -- but only if there were … Read the whole story
Some 67% of respondents in a Marigold survey said ads based on location data are "creepy." Read the whole story
Can hickeys be a health concern? In very rare cases, yes. Otherwise, one company takes a frat-bro approach when marketing a cosmetic remedy. Read the whole story
As technology changes. so do the demands of parents for toys to fill in the holes in their child's development. Read the whole story
The glow-in-the-dark billboards can be viewed at two LA locations: La Cienega Blvd at Stocker St. and Olympic Blvd. at Westwood Blvd. Read the whole story
Studies by Optimove and Vericast reveal that consumers have concerns about privacy as it relates to text, email and online ads. Read the whole story