Top of The News
by Steve Ellwanger
Company's planned acquisition of Break Free app could help TAAT "play a strategic role in the marketplace positioning" of its tobacco-free hemp cigarettes. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Marisstella Marinkovic is currently director, marketing operations and strategy, at Kia America. Read the whole story
TRAVEL
by Todd Wasserman
Using Aki Technologies' "mood technology," "We were pushing out ads when we should, not just when we can," says Bahama Out Islands' Kerry Fountain. Read the whole story
by Steve Ellwanger
Lisa Ann Walter, starring in the current ABC sitcom "Abbott Elementary," addresses the impulses that result from temptation and FOMO. Read the whole story
HEALTH AND BEAUTY AIDS
by Sarah Mahoney
With notables like Giannis Antetokounmpo, new campaign aims to inspire confidence in everybody -- especially athletes who make team any way they can. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The satirical "Ford Explorer Men's Only Edition" lacks the essential features developed by women, including heaters, windshield wipers and brake lights. Read the whole story
SKIN CARE
by Les Luchter
Kidman has been a "strategic business partner" and global brand ambassador for SeraLabs since December 2020, Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
A new ad campaign and scalable live events are boosting Gen Z engagement. Read the whole story
by Steve McClellan
Kohler is out with a new campaign celebrating its 150th anniversary and its latest smart toilet. Douglas Friedman has created a new TV spot … Read the whole story
by Colin Kirkland
Privacy-focused search engine DuckDuckGo is investing in generative AI with DuckAssist, a feature that uses natural-language tech from OpenAI and startup Anthropic to answer … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost all B2B marketers feel that the ability to forecast pipeline outcomes is critical to their success, but only 29% can fully predict pipeline … Read the whole story