Around the Net

Pillsbury Doughboy Origin Disputed

There are conflicting reports over the origin of the iconic Pillsbury Doughboy. The company credits the mascot's origin with Leo Burnett in Chicago in 1965, but owners of a now-defunct plant say the image was sketched by an employee much earlier. "They told me the employee apparently put a sketch in the suggestion box at the Springfield Pillsbury plant and the story from the employees was that guy was paid a little bit of money for the idea," said Chris Richmond, the founder and president/treasurer of Moving Pillsbury Forwardwho wouldn't divulge the name of the artist. "Several years later, the ad agency got a contract to come up with something for Pillsbury and out they came with the Doughboy."

advertisement

advertisement

Read the whole story at USA Today Network »

Next story loading loading..