Top of The News
by Sarah Mahoney
Marketers need to know that moral outrage on social media often doesn't mean what they think it does, according to new research from Northwestern University. Read the whole story

HEALTH CARE
by Les Luchter
Working with doulas can help prevent often-fatal birthing complications for Black expectant moms. So Dove is helping create a Black Doula Directory. Read the whole story

FOOD
by Steve Ellwanger
Kind is using VR technology to explain agricultural practices it's testing. The company is also set to focus on bee-friendly farms only by 2025. Read the whole story

FOOD
by Steve Ellwanger
An office worker munching on HelloFresh snacks watches in amazement as his co-workers are transformed into characters from "Guardians of the Galaxy Vol. 3." Read the whole story

AUTOMOTIVE
by Tanya Gazdik
The midsize luxury SUV was designed to attract new, younger and more diverse customers to the brand, says Lincoln's Jake Isaac. Read the whole story

CANNABIS
by Todd Wasserman
4/20 is said to date back to 1971, when five California high school students used the term to search for an abandoned cannabis crop. Read the whole story

COMMENTARY
by Tanya Gazdik, Staff Writer
"We're really trying to redefine what customers should expect from an entry-level vehicle," Buick's Rob Peterson tells MediaPost. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
A fourth-generation optical company keeps bootstrapping its way into the broader vision-care market. Read the whole story
by Steve McClellan
The company and agency AKQA Bloom use AI to create images that show what cows, pigs and chickens would look like if they made … Read the whole story
by Fern Siegel
Heineken USA will spend more than $100 million on marketing this year for the low-calorie, low-carb lager. Read the whole story
by Fern Siegel
To promote the event, the NHL is launching three spots that will run across its digital and social-media platforms Read the whole story