The Autobot "Mirage," voiced by actor Pete Davidson, takes the Porsche 911 Carrera RS 3.8 as its car-form in "Transformers: Rise of the Beasts." Read the whole story

The deal includes courtside logo branding and on-site activations featuring interactive games and giveaways. Read the whole story

Coca-Cola teams with Riot Games to launch a limited-edition flavor, Coca-Cola Ultimate Zero Sugar, as well as in-game, digital and in-person tie-ins. Read the whole story

That's according to a Salesforce and YouGov study in which marketers also expressed concerns about the accuracy and quality of such AI outputs. Read the whole story

People are cutting back on apparel to spend more on food, impacting fashion sales at every income level. Here's how fashion and retail brands … Read the whole story

The agency's remit is to develop a new global brand platform, strategy and a series of creative campaigns Read the whole story

The widespread availability of Meta's advanced AI "raises serious questions about the potential for misuse or abuse," Senators Richard Blumenthal and Josh Hawley write. Read the whole story

Peterson is tasked with unifying Epsilon's global retail media assets and teams. He'll lead the effort globally to get client buy-in on the reorganized … Read the whole story