• by Tanya Gazdik , June 7, 2023

Toyota and the all-new 2023 Toyota Prius have become the first exclusive and official auto partner of Major League Pickleball.

The automaker will be the official sponsor of the Dreambreaker, MLP’s tiebreaker format, in addition to having courtside logo branding and on-site activations featuring interactive games and giveaways.

In December, MLP named its first-ever title sponsor, Margaritaville, branding the league MLP by Margaritaville, a global lifestyle brand inspired by Jimmy Buffett. Other MLP partners announced today are  OS1st, Sunday Swagger and Imperial.

OS1st, the official sock and compression sleeve of MLP, will create and produce MLP-branded and MLP Team-branded socks and compression sleeves. Products will be available through both MLP’s retail channels and OS1st’s partner retail channels.

Sunday Swagger, the official polo shirt of MLP, will be manufacturing and selling MLP-branded and MLP Team-branded polo shirts as a league licensee.

Imperial is the official licensed headwear of MLP and will be manufacturing and selling MLP-branded and MLP Team-branded caps.

All MLP and MLP Team-branded OS1st, Sunday Swagger, and Imperial products will be available through Fromuth, both at MLP events and the MLP online store.

Major League Pickleball is the team-based professional pickleball league, the fastest-growing sport in the United States. Founded by Steve Kuhn in 2021, MLP has since expanded from eight to 24 teams.