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A deep dive into college students' behavior reveals pain, pleasure and panic at their ceaseless scrolling. Underneath all that, they're remarkably well-informed. Read the whole story
CPGSweepstakes taps into love of collecting condiment packages, while Remix lets consumers create custom condiments, showcasing customer trends. Read the whole story
FOODThe history begins with mammoths and progresses to "a delicious new animal called the plant." Read the whole story
AUTOMOTIVEBMW's big year-over-year spend increase for May was due largely to NBA playoff games, which accounted for nearly 80% of BMW's monthly outlay. Read the whole story
COMMENTARYThe fruit-gifting brand has high awareness but falling sales. Kevin Keith, its new CMO, thinks the answer is spending less on search and more … Read the whole story
COMMENTARYThe Bronco is now offered in a multitude of trim levels including the Wildtrak, which I had the opportunity to test drive last week. Read the whole story
COMMENTARYEven as owner and CTO Elon Musk continues to cast a sophomoric spell, new CEO Yaccarino lays out Twitter 2.0's new reality. Read the whole story
- COMMENTARY
What can brands learn from these not-so-proud moments? For one, vet partners carefully. Read the whole story
About half of consumers consider online to be more personal, according to a new report from WPP, VMLY&R Commerce and Instacart. Read the whole story
- COMMENTARY
But consumers demand personalization in email and social media, Wunderkind reports. Read the whole story
