Top of The News
by Sarah Mahoney
With a three-part campaign using original sounds, the petfood brand is on a quest to be TikTok's top dog. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The brand is also launching a multisensory experience, including scent and sound, to create another dimension of connection with customers. Read the whole story
FOOD
by Sarah Mahoney
Extreme weather wiped out 93% of Pearson Peaches' crop. So the farm is using the scarcity crisis for a novel brand awareness effort. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Each of the Jaguar vehicles will feature NYC Pride insignia and the Grand Marshal's name on the doors in rainbow lettering. Read the whole story
MOBILE
by Todd Wasserman
The older phone confesses it's jealous of the newer one's AI. Read the whole story
METAVERSE
by Todd Wasserman
Meta's Zuckerberg once described the metaverse as a "high priority," but this March he noted that "advancing AI" was the company's "single largest investment." Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
"Sleep is the foundation of all health," Mattress Firm senior vice president of marketing Sam Bennett tells "Pharma & Health Insider." Read the whole story
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by Ray Schultz
Fortress Group makes a $350 million offer and wins bidding contest. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most consumers say rising inflation has affected their spending, while many are worried about finances, Jungle Scout reports. Read the whole story