Top of The News
by Sarah Mahoney
Oscar Mayer, Heinz, Ikea and Costco all offer an updated spin on America's love for wieners. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
All vehicles will be staffed with supervising human drivers at all times throughout this initial test phase, according to the automaker. Read the whole story

ARTIFICIAL INTELLIGENCE
by Todd Wasserman
AI has come to the ad industry, with the potential to transform advertising as a tool to create concepts and visual effects in ads. … Read the whole story

COMMENTARY
by Les Luchter, Staff Writer
As part of "being close to the business," Solomon saw how COVID led to health/fitness treatments at home, including his company's Theragun massage devices. Read the whole story

CAMPAIGN
by Sarah Mahoney
The deodorant brand is kicking off a multi-phased marketing campaign, hoping women will laugh at themselves with stand-up comedian Atsuko Okatsuka. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
The spot's creative is a metaphor, reminding viewers that no matter what circumstances provoke, they have the power to overcome obstacles. Read the whole story
by Colin Kirkland
L'Occitane wants to transport consumers to Provence in a new virtual experience that showcases its retail universe and the region the brand says always … Read the whole story
by Laurie Sullivan
Threads opened its doors with a ready-made user base after deciding to migrate people to Threads from Instagram. Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
Warner Bros. Discovery is bringing in the home renovators of HGTV to help promote the company's big summer "Barbie" movie. Read the whole story

COMMENTARY
by Karlene Lukovitz
CTV interactive formats, in particular, outperformed other video formats on engagement and completion rates. Read the whole story
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by Laurie Sullivan
On Thursday, Basis announced the launch of a curated marketplace with Audigent, a data and identity platform looking for an alternative to its partnership … Read the whole story
by Joe Mandese
The new British ethics program ironically was announced by the U.S. IAE on July 4th. Read the whole story
COMMENTARY
by Mara Greenwald
For one, Buy Now, Pay Later is growing in the grocery arena. Read the whole story
COMMENTARY
by Danielle Wiley
Now is the time for an industry-wide shift to establishing long-term, retainer-based pricing that matches the bespoke brand planning, agency-minded partnerships that have now … Read the whole story