Top of The News
by Les Luchter
With OOH ads, Marvin promotes its mental health app directly to healthcare workers, who often shy away from using their own facility's psychiatric services due to "concerns around confidentiality." Read the whole story
by Sarah Mahoney
For its 90th anniversary, the No. 2 luggage brand wants to send young consumers packing with bold, colorful differentiation from its Samsonite parent. Read the whole story
GAMING
by Sarah Mahoney
Most parents don't have shipping brands on their back-to-school lists. Shipt wants to change that, launching a delivery game on Roblox. Read the whole story
QSR
by Todd Wasserman
Just one example of recent experimentation in the fast-food biz; the Thai BK cheeseburger that can feature up to 100 slices of American cheese. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Jiffy Lube will provide complimentary truck maintenance to ice cream truck drivers nationwide as part of the effort, themed "Keep Summer Rolling." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Individualization is at the core of Porsche, says Ayesha Coker, vice president of marketing of Porsche Cars North America. Read the whole story
COMMENTARY
by Danielle Oster, Staff Writer
NuZee CEO Masa Higashida explains the deal: The coffee tech company will co-manufacture and market Stone Brewing specialty coffee products. Read the whole story
by Robert Williams
There are regional differences in opinion, with marketers in North America most likely to say their CTV media spending is effective. Read the whole story
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by Ray Schultz
Users can enter a brief description of their email and received personalized suggestions. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As many digital native brands enjoy growth, they often lose some of that founder-story vibe that originally helped them break through the mass market … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Customers say stories created by AI are not as valuable as those told by people, PAN reports. Read the whole story