Top of The News
by Sarah Mahoney
The latest top-100 ranking from Brand Keys also boasts a record number of newcomers, including ChatGPT, Delta and Modelo Especial. Read the whole story

HEALTH CARE
by Les Luchter
Initials are short for 'A Public Service Announcement on the Prostate-Specific Antigen," a campaign coinciding with Prostate Cancer Awareness Month. Read the whole story

BEVERAGES
by Danielle Oster
The bev giant's added investment will help ZOA expand into international markets and double its planned media spend for the year to come. Read the whole story

QSR
by Teresa Buyikian
The expanded partnership follows Firehouse Subs' recent launch in Switzerland, which was the first store opening outside of North America. Read the whole story

QSR
by Teresa Buyikian
New programs include more than food rewards and upgrades, with access to merchandise and VIP exclusives for those in upper membership tiers. Read the whole story

CONSUMER PACKAGED GOODS
by Danielle Oster
The connection between the two non-human corporate entities has been teased on Twitter. Now a brand collaboration seems likely. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
JLR has long had an ongoing association with the royal family and displays the Royal Warrant in recognition of its status as an official … Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
The organizational chain is going on a new-product spree and hopes to entice shoppers with an expanding variety of out-of-category digital brands. Read the whole story
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by Fern Siegel
Optimum Complete combines an internet and mobile bundle starting at just $45 per month. Read the whole story
by Fern Siegel
Pocket.watch's ad sales and partnerships division, clock.work, will handle the assignment. Shows include "Barbie," "Hot Wheels" and "Thomas & Friends." Read the whole story
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by Steve McClellan
Verizon has tapped Ogilvy as creative agency of record for its consumer business. The agency was previously named AOR for the Verizon Business unit … Read the whole story