Sharon Otterman takes over the chief marketing role as the retailer undergoes an executive revamp. Read the whole story
Consumers shrug off financial concerns to make Thanksgiving weekend one of the busiest ever. Read the whole story
In a humorous :30 claymation-animated spot, the elves are only flushing candy canes down the drain. Read the whole story
The MolsonCoors beer teamed up with Connecticut-based Popup Bagels for the Blue Moon Beer Bagel. Read the whole story
Popeyes has also placed outdoor ads near competitor restaurants, encouraging potential consumers to rethink their wing choices. Read the whole story
In addition to the exclusive workwear collection, Sweeney launched a video series to help teach viewers about vehicle maintenance. Read the whole story
The limited-edition release, available via a sweepstakes, features a peelable label that can be used by tattoo artists to match the Heinz logo. Read the whole story
"This is the biggest outdoor billboard that exists in the world," Mini's Patrick McKenna tells "Marketing Daily." Read the whole story
An iSpot.tv report says QSRs make up 12.13% of live linear impressions across NFL games, beating out automakers, which scored 11.41%. Read the whole story
If you guessed sponsorships, you probably also figured out that it may represent a big opportunity for people already familiar with managing and measuring … Read the whole story