Top of The News
by Tanya Gazdik
More than two-thirds of Americans support unions, according to a recent poll. That number is even higher (88%) for people younger than 30. Read the whole story
RESEARCH
by Sarah Mahoney
Brands looking to avoid controversy will have nowhere to hide. In another trend, consumers will be hungrier for value brands like Aldi. Read the whole story
HEALTH CARE
by Les Luchter
Centenarians share their New Year's resolutions in spot that aims to "support people in living the longest, fullest lives they can." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The deal coincides with the launch of the automotive industry's first mainstream 3-row, all-electric SUV, says Kia America's Russell Wager. Read the whole story
CAUSE-RELATED
by Sarah Mahoney
Don't expect any ho-ho-hos from this Period Santa. Code-named Crampus, she's out for blood, raising awareness for menstrual poverty. Read the whole story
HOLIDAY
by Danielle Oster
Meet your travel companions: M&M's. The Merry Movie Holiday Lounge will show a holiday movie at Dallas airport through New Year's. Read the whole story
QSR
by Teresa Buyikian
Beginning Dec. 26, Happy Meals will contain one of 12 collectible Squishmallows, miniature versions of those oversized stuffed toys. Read the whole story
CONSUMER PACKAGED GOODS
by Danielle Oster
The brand is calling on college football fans to show they're "Feelin' The Cheeziest" for the Citrus Bowl. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The documentary "Beckham" revealed some interesting truths about branding. More than anything, it showed that brand value is determined in the public market. Read the whole story
COMMENTARY
by Billy Mansmann, Ken Schaefer
Traditional metrics like clicks and website visits just don't matter as much anymore. Instead, the priority needs to be on delivering precise information seamlessly. Read the whole story