New strategies boost brand awareness to record levels, even as competition intensifies. Read the whole story

New research finds that ads focusing on determination, reality, and optimism achieve the most cultural relevance. Read the whole story

Restaurant redesigns and a total menu revamp are also in the works, to be completed by the end of 2024. Read the whole story

General Mills campaign includes limited-edition packaging, a social media component, and a "Lucky's Leprechaun Trap" board game in collaboration with Hasbro. Read the whole story

The chain's "Extra Day, Extra Codes" is a gamified scavenger hunt whose 29 winners will get free guacamole for one year. Read the whole story

Lincoln Digital Scent allows customers to select and customize three scents for the cabin using the vehicle's center screen. Read the whole story

When it comes to smoking cessation, "the medicines we're giving [patients] are 30 years old and really ineffective," says Brian Quigley, Qnovia CEO. Read the whole story

The verbing of nouns and the nouning of adjectives and adverbs never ceases to kill me. Like, nouns are so dumb and adverbs are … Read the whole story

Commercial introduces the "Energy That Hits" tagline while showing a day in the life of the busy star. Read the whole story

The cryptocurrency exchange platform bid over $500,000 to advertise on Liquid Death's packaging. Read the whole story