Bumble's billboards discouraged celibacy. The backlash online was from women who feel the messaging delegitimizes women's freedom of choice. Read the whole story
With an OOH campaign during the pandemic, Northwell Health achieved a 12% lift in brand relevance and a 34% lift in patient recommendations. Read the whole story
Seems like the rest of the world is coming around to Chick-fil-A's idea that fried chicken is a breakfast food, according to study. Read the whole story
For every drink sold May 17 at the coffee chain, the Dutch Bros Foundation will make a donation to the Muscular Dystrophy Association. Read the whole story
The campaign kicks off with point-of-sale advertising, merch releases, sweepstakes for concert tickets and VIP experiences, and promotional packaging. Read the whole story
The lingerie company says the service, which helps people design unique prints for bralette-and-panty sets, paves the way for many other uses. Read the whole story
Olivier Francois' "sizzle" reel features the likes of Bono, Bruce Springsteen and Will Ferrell, who have all appeared in Stellantis campaigns. Read the whole story
The Scot for Scotts Lawn Care is so fierce in a raw, Braveheart kind of way, he's almost too much man for the screen. Read the whole story
Google says it is handling this experiment responsibly. But publishers still wonder. Read the whole story