The brand worked very closely with the athletes and the Olympics, says David Lauren, Ralph Lauren's chief branding and innovation officer. Read the whole story
Diverse ads outperformed others tested overall with a nationally representative audience. Read the whole story
Wolverine World Wide names Joy Allen-Altimare, hoping to stem steep sales declines. Read the whole story
The brand partnered with country musician Tanner Adell and singer-songwriter Teddy Swims for a music-focused campaign. Read the whole story
"Once you get inside this vehicle, it changes your perception of the brand," Infiniti's Shelley Pratt tells "Marketing Daily." Read the whole story
The ads feature women doing such tasks as washing and blow-drying their hair, described as "small acts, mighty moments." Read the whole story
The chain will donate 26 sidewalk-legal food carts, created by Revolution Carts, to local street vendors. Read the whole story
Basking in the glow of the Cannes Titanium shortlist, the delivery app expands its attention-getting campaign to include even more stuff. Read the whole story
Distilled in Japan, Roku's flavor is achieved by balancing Japanese and gin botanicals. Read the whole story
Wedding invites created by girls (including one child bride) are "heart-touching reminders that childhood needs to be protected." Read the whole story