Top of The News
by Tanya Gazdik
A company cannot fire its employees if they are on strike under the National Labor Relations Act, which is a federal law. Read the whole story
OLYMPICS
by Sarah Mahoney
One of Olympic marketing's biggest fans weighs in on what went right, wrong and sideways during the Paris Games. Read the whole story
by Danielle Oster
An industry veteran of over two decades, Attica Alexis Jaques was most recently at Google as head of global brand marketing, consumer apps. Read the whole story
BACK-TO-SCHOOL
by Sarah Mahoney
To promote its no-sugar-added yogurt pouch, the company is spinning sugarcane into kids' clothes. Read the whole story
SPIRITS
by Teresa Buyikian
Campaign "aligns with our ongoing mission to make gin more accessible and enjoyable for a diverse range of consumers," says brand director. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The expanded partnership includes a custom-designed Lexus vehicle fleet specifically for the gaming brand. Read the whole story
by Les Luchter
Mattress Firm -- which had nothing to do with those beds -- is offering returning U.S. Olympians a free premium mattress. Read the whole story
COMMENTARY
by Teresa Buyikian
For example, Carvel starts off "sweater weather" by bringing back its Pumpkin Cheesecake menu items on Aug. 15. Read the whole story