MediaPost Publications - Marketing Daily 08/14/2024

by Tanya Gazdik

A company cannot fire its employees if they are on strike under the National Labor Relations Act, which is a federal law. Read the whole story

OLYMPICS
Olympics Wrap-Up: Which Brands Found Glory?
by Sarah Mahoney
One of Olympic marketing's biggest fans weighs in on what went right, wrong and sideways during the Paris Games. Read the whole story
Ancestry Names US Marketing Lead
by Danielle Oster
An industry veteran of over two decades, Attica Alexis Jaques was most recently at Google as head of global brand marketing, consumer apps. Read the whole story

BACK-TO-SCHOOL
Stonyfield Organic Turns Sugar Into BTS T-Shirts
by Sarah Mahoney
To promote its no-sugar-added yogurt pouch, the company is spinning sugarcane into kids' clothes. Read the whole story
SPIRITS
Bombay Sapphire Targets New Gin Drinkers In End Of Summer Campaign
by Teresa Buyikian
Campaign "aligns with our ongoing mission to make gin more accessible and enjoyable for a diverse range of consumers," says brand director. Read the whole story
AUTOMOTIVE
Lexus, 100 Thieves, Expand Collaboration
by Tanya Gazdik
The expanded partnership includes a custom-designed Lexus vehicle fleet specifically for the gaming brand. Read the whole story
With Paris' 'Cardboard Beds' In Rear View, Mattress Firm Woos US Olympians
by Les Luchter
Mattress Firm -- which had nothing to do with those beds -- is offering returning U.S. Olympians a free premium mattress. Read the whole story
COMMENTARY
Pumpkin Spice Returns To QSR Menus Earlier Than Ever
by Teresa Buyikian
For example, Carvel starts off "sweater weather" by bringing back its Pumpkin Cheesecake menu items on Aug. 15. Read the whole story