Top of The News
by Sarah Mahoney
New data from Kroger indicates that people aren't holding back on major purchases. Read the whole story
BEVERAGES
by Danielle Oster
Company billed Coca-Cola Spiced, a blend of raspberry and "spiced" flavors, as an attempt to reach younger customers, guided by data on consumer preferences. Read the whole story
PHARMA
by Les Luchter
On Sept. 26, the organizers of Save A Life Day hope to distribute 101,168 free naloxone doses via 600 events in 34 states. Read the whole story
SPIRITS
by Teresa Buyikian
The whiskey recently launched "We Aren't Made To Be Still," its largest U.S. brand campaign to date. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The retailer's new campaign lands just as Gen Z prepares to pop the question. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
The just-published book provides new details on "how Donald Trump squandered his father's fortune and created the illusion of success." Read the whole story
by Wayne Friedman
Key reach metrics for ABC, CBS, and NBC for persons 18 and up are at 46%, 41% and 41% respectively, as of Q2 2024 … Read the whole story
by Ray Schultz
The print publication will appear four times a year, and will be offered by subscription. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact. Read the whole story
COMMENTARY
by Eric Yaverbaum
A marketing campaign telling people why they SHOULDN'T visit is an effective and humorous way to create awareness for any destination in need of … Read the whole story