Christina O'Rourke will be tasked with shaping creative strategy for the brand, while reporting to Chief Advertising Officer Maggie Schmerin. Read the whole story

Bark says the launch is the first in a broader move to dog-adoring accessories. Read the whole story

Brand launched a new TV effort, created by McGarrah Jessee, to support the burger's release, playing on the "spice that's nice" theme. Read the whole story

The partnership, brokered by AEG Global Partnerships, makes Lyft an official partner of AXS in North America. Read the whole story

The brand's new look follows a series of acquisitions and product rollouts, and is already featured across brand channels including its app and social … Read the whole story

"HCM Beyond the Heart" is an awareness campaign featuring the stories of five actual hypertrophic cardiomyopathy patients. Read the whole story

For Oct. 31: Everything from BK's Morticia's Kooky Chocolate Shake to the return of IHOP's Scary Face Pancakes. Read the whole story

Iced coffee in the water fountain is among the breakthroughs in this redesign of a teacher's lounge, part of brand content starring Brent Staples. Read the whole story

Consumer packaged goods will still rank second in total digital dollars spent, second only to retail. Read the whole story