Jochen Sengpiehl was the creator of VW's famous slogan "Das Auto." Read the whole story
It's beginning to look a lot like a promotional holiday season. Read the whole story
As some consumers are falling out of love with dating apps, the categories' top contenders are spending big to try to win them back. Read the whole story
Both retailers are hyping ultra-affordable holiday meal prep, betting consumers are still stressing about food inflation. Read the whole story
The spot "Help On" targets SimplePractice's therapist-heavy user base with slice-of-life vignettes showing how the product frees up time for practitioners. Read the whole story
The brand is promoting the new rewards program online, in-store and on its social media platforms. Read the whole story
The "Wicked" partnership offers fans a new branded cocktail kit, recipes and experiential events at bars, restaurants and liquor stores. Read the whole story
A one-day "Southwest Combo" offering at the restaurant featured a side of the airline's Rapid Rewards points. Read the whole story
Ariana Grande as Glinda the Good Witch is featured in the spot, alongside scenes from the film. Read the whole story
By combining your historical first-party data with industry forecasts, you can set much better sales expectations and ensure your marketing budget is a good … Read the whole story