Deloitte's latest forecast points to record spending but also detects a sharper focus on deal-finding. Read the whole story

The automaker is using its famous "jump ball" approach to choosing an agency for the spot, Stellantis' Raj Register told MediaPost's Marketing: Automotive conference. Read the whole story

Walmart's high-definition TVs for sale will show a Zaxbys' screensaver featuring the newly redesigned Zax Packz family meals. Read the whole story

Consumers scored the ad "exceptional," a 5.9 out of 6 in System1's "Test Your Ad" scoring system. Read the whole story

Only when underrepresented communities participate in trials "can we ensure the results are applicable across the general population." Read the whole story

"Zennials" are a combination of Gen Z and millennials. Read the whole story

The Peruvian brand is jumping on the bushy style trend to introduce its "friendly, not rude" products to Gen Z. Read the whole story

Fireball leverages the tradition of drinkers "slapping wine bags," especially during holiday moments of family tension. Read the whole story

A new in-app experience aims to automatically turn Spotify users' favorite songs into a personalized list of suggested restaurants. Read the whole story

A federal judge said Target shoppers can attempt to prove that Target uses facial recognition technology. The company denies doing so. Read the whole story