Top of The News
by Tanya Gazdik
Depending on possible tariffs on consumer goods coming from certain countries, prices could figure into the equation. Read the whole story

DIVERSITY
by Sarah Mahoney
It's not the only company to break DEI promises -- but it may end up being the most despised. Read the whole story

CPG
by Les Luchter
In one study, nearly two-thirds of respondents said they're more "likely to continue dating someone with premium vs flimsy TP." Read the whole story

BEVERAGES
by Teresa Buyikian
Nine-foot-tall groundhog statue made out of 6,000 Lipton Hard Iced Tea cans helps launch brand's 12-pack cans of Citrus Green Tea Flavor. Read the whole story

CAUSE-RELATED
by Danielle Oster
New data from Morning Consult shows support for such actions shrinking over time, and being made because of "political calculations." Read the whole story

MOBILE
by Danielle Oster
Johnson, who has played for 14 teams, says he's "done with all that" and is "switching to Straight Talk for good." Read the whole story

TRANSPORTATION
by Tanya Gazdik
To celebrate the Puppy Bowl festivities,Lyft is offering 50% off two pet rides, up to $20 per ride, with the code Puppybowl through Feb. … Read the whole story

BEVERAGES
by Danielle Oster
The big game ad will focus on brand's Baja Blast line for the second consecutive year. Read the whole story

BRAND COLLABORATIONS
by Teresa Buyikian
Topping the menu is the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich: a chicken breast marinated in tequila, Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
Why spend $8 million on an ad when you can unleash 50 refrigerated robots on Bourbon Street? Read the whole story
by Steve McClellan
The ad, from agency Erich & Kallman, creates a storyline where people are confusing real lava (as in the molten volcanic kind) with the … Read the whole story