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The voiceover by Grammy-winning rapper Doechii calls out some of the limitations society imposes on women. Read the whole story
ECOMMERCEThe ecommerce giant's revenue climbed 10% to $187.8 billion, which will likely eclipse Walmart's results later this month. Read the whole story
The star-studded Michelob Ultra spot finds Willem Dafoe and Catherine O'Hara winning a high stakes game of pickleball. Read the whole story
AUTOMOTIVEThis is the first time Stellantis has crafted a Super Bowl spot in-house. Read the whole story
At the center of the campaign is an ad leaning into the flavor's associations with the classic ice cream bar. Read the whole story
WINEKuch, who has nearly one million Instagram followers, will be on hand at the Big Game itself to offer exclusive behind-the-scenes content. Read the whole story
AUTOMOTIVEThe campaign takes "a bit of a different approach" and is "more of a love letter to New Orleans," says Mercedes-Benz USA CMO Melody … Read the whole story
COMMENTARYStretching the boundaries of "health" merch, from bouquets of condoms to candy-hearts-themed pot paraphernalia. Read the whole story
SUPER BOWLA campaign starring rap duo Ying Yang Twins aims to double gametime fun. Read the whole story
- COMMENTARY
There's a fine line between resonance and rejection-especially when brands appear inauthentic or overly eager to be trendy or trendsetting. And cultural relevance is … Read the whole story
- COMMENTARY
$20 trillion is what IDC says AI will contribute to the global economy through 2030. That's like adding another China to the global economy … Read the whole story
