Top of The News
by Tanya Gazdik
As of today, there seems to be a lack of brands activating this year around International Women's Day. Read the whole story
RETAIL
by Sarah Mahoney
The transaction allows Sycamore Partners to break up the company, likely retaining the struggling retail component. Read the whole story
BEER
by Teresa Buyikian
The "Guinness Lovely Day Project," which starts March 17, aims to capture "real stories of people coming together over pints." Read the whole story
BEAUTY
by Sarah Mahoney
The beauty brand celebrates the basketball phenom with her very own shade of blonde. Read the whole story
BEVERAGES
by Danielle Oster
Lazzara begins with what seems a sorrowful tune about the winter doldrums, playing guitar while wearing mittens. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The site's goal is to reflect Ford's audiences and their interests more accurately, says Karl Henkel, communications talent director, Ford. Read the whole story
CAUSE-RELATED
by Danielle Oster
The online criticism follows rival Google facing backlash last month over similar changes. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
"Men are 50% of the fertility equation," and taking high-dose antioxidants raises chances of pregnancy 5X, says brand CEO. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost half of all consumers have ad blockers running all the time, YouGov reports. Read the whole story
COMMENTARY
by Craig Elimeliah
If loyalty is a two-way street, most brands drive the wrong way. Read the whole story