Top of The News
by Danielle Oster
Acquiring one of the biggest brands in the healthy soda space, PepsiCo takes a different tack than Coca-Cola did with its launch of Simply Pop. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Amy Marentic joins Genesis with over 25 years of global automotive and mobility experience. Read the whole story
B2B
by Danielle Oster
Campaign stars media personality Tabitha Brown, who the brand recently designated "chief empowerment officer." Read the whole story
RESTAURANTS
by Teresa Buyikian
Whataburger is a presence in ad showing Wilson on the road, eventually arriving at restaurant that's seen as "beacon" of comfort. Read the whole story
BEAUTY
by Sarah Mahoney
Unilever's salon brand blends science, celebrity and "masstige" marketing to woo new consumers. Read the whole story
BEER
by Teresa Buyikian
It's as close as most consumers will ever get to a professional basketball experience. Read the whole story
HEALTH CARE
by Les Luchter
Centre for Neuro Skills campaign aims to broaden the definition of rehab "toward a long-term patient recovery mindset," says company VP. Read the whole story
by Colin Kirkland
Oracle has "emerged as a leading contender to help run TikTok" per a deal President Donald Trump is promoting to honor last year's divest-or-ban … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most marketers in a new study say customer acquisition has become more difficult over the past year, Porch Group and Ascend2 report. Read the whole story
COMMENTARY
by Valerie Renda
What is truly necessary for an ad-tech stack that prioritizes data privacy and governance, marketing measurement, and audience targeting capabilities? Read the whole story