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Acquiring one of the biggest brands in the healthy soda space, PepsiCo takes a different tack than Coca-Cola did with its launch of Simply Pop. Read the whole story
AUTOMOTIVEAmy Marentic joins Genesis with over 25 years of global automotive and mobility experience. Read the whole story
B2BCampaign stars media personality Tabitha Brown, who the brand recently designated "chief empowerment officer." Read the whole story
RESTAURANTSWhataburger is a presence in ad showing Wilson on the road, eventually arriving at restaurant that's seen as "beacon" of comfort. Read the whole story
BEAUTYUnilever's salon brand blends science, celebrity and "masstige" marketing to woo new consumers. Read the whole story
BEERIt's as close as most consumers will ever get to a professional basketball experience. Read the whole story
HEALTH CARECentre for Neuro Skills campaign aims to broaden the definition of rehab "toward a long-term patient recovery mindset," says company VP. Read the whole story
Oracle has "emerged as a leading contender to help run TikTok" per a deal President Donald Trump is promoting to honor last year's divest-or-ban … Read the whole story
COMMENTARYMost marketers in a new study say customer acquisition has become more difficult over the past year, Porch Group and Ascend2 report. Read the whole story
- COMMENTARY
What is truly necessary for an ad-tech stack that prioritizes data privacy and governance, marketing measurement, and audience targeting capabilities? Read the whole story
