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Long-term strategy for beating tariffs includes optimizing Abbott's network of 90 manufacturing sites around the world, according to CEO. Read the whole story
HOSPITALITYThe branded video series stars Gwyneth Paltrow alongside Dr. Cheri D. Mah, a sleep physician and research scientist. Read the whole story
BASKETBALLThe partnership includes expanded support of WNBA Pride, spotlighting LGBTQ+ inclusion and next-gen athletes. Read the whole story
AUTOMOTIVEThe campaign marks the first effort from the brand's new head of marketing, Kate Alini, who started in October. Read the whole story
QSRThe item is actually sized for "cravers of all ages," meaning that in this castle, adults can bounce, too. Read the whole story
COMMENTARYWith a $1.3 billion acquisition and a splashy EA Sports partnership, Lowe's is testing new ways to reach both professionals and future DIYers. Read the whole story
COMMENTARYMore than 90% of respondents said they'd order a greater variety of items "if the food maintained on-premises quality during delivery," Read the whole story
KIDSCandle Media-owned Moonbug Entertainment launched a campaign promoting 3D animated children's YouTube series "CoComelon." Read the whole story
The unscripted TV show will see Fallon starting up a marketing agency staffed by up-and-coming brand creative personnel. Read the whole story
- COMMENTARY
Periods of instability and budget cuts are rife with innovation and reallocation. Read the whole story
COMMENTARYExpenditures will decrease in every vertical for consumers, who are concerned about the impact of tariffs on the economy, Klaviyo reports. Read the whole story
