Top of The News
by Tanya Gazdik
National Highway Traffic Safety Administration opened the investigation into GM trucks and SUVs after the agency received 39 complaints of engine failures. Read the whole story

RETAIL
by Sarah Mahoney
White House calls pricing transparency plan "hostile," but consumer demand for clarity is rising. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
"You could see just from the casting and the talent that's in the spot, this is a very youthful one," says CMO Melody Lee. Read the whole story

RESTAURANTS
by Teresa Buyikian
At Chuy's, $6 regular or $9 grande signature House 'Ritas come with $1 floaters, along with $5 queso bowls, on May 5. Read the whole story

TECHNOLOGY
by Danielle Oster
Health tech company Oura Health partnered with Paramount Studios on a campaign promoting the Oura Ring's "physiological stress tracking" feature. Read the whole story

FITNESS
by Les Luchter
F45/FIT is also Red Bull's first global fitness partner, with a co-branded product that will roll out through refrigerators found in studios. Read the whole story

HOLIDAY
by Danielle Oster
The campaign stars actress Brenda Song and promotes a Mother's Day deal for customers buying a bouquet. Read the whole story

BEVERAGES
by Teresa Buyikian
"We saw an opportunity to highlight our unique liquid proposition in a cheeky way" with a focus on non-alcoholic margaritas, said brand's CMO. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
Fragrance, feelings and Pete Davidson drive a new teen-targeted push. Read the whole story

HEALTH CARE
by Danielle Oster
The campaign kicked off on May 1, ahead of Nurses Week May 6-12, and will include CTV, OOH and experiential activations. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Advertisers' need for agencies is transforming, evolving from reliance on execution to reliance on specialized expertise and strategic guidance. Read the whole story