Top of The News
by Tanya Gazdik
These sales are "In the great tradition of Black Friday, Cyber Monday, and Amazon Prime Day," according to Wired.com. Read the whole story
OTC
by Les Luchter
Allegra's logo will be visible on star driver Marcus Ericsson's car, uniform and helmet, and pit crew uniforms will sport a QR code. Read the whole story
SPIRITS
by Teresa Buyikian
Gallo aims to promote the RTD cocktail -- and also help rescue dogs become the lucky ones. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Ford's "Committed to America" ad drove record-setting purchase intent, performing 13 percentage points above the MarketCast norm. Read the whole story
BEVERAGES
by Danielle Oster
The campaign is offering daily prizes to the first 100 moms to visit the "Gift Glow Up Shop" May 12-16. Read the whole story
RESTAURANTS
by Teresa Buyikian
"Lilo and Stich"'s visual and emotional aesthetics served as a "creative springboard" for the Ohana Breeze Smoothie. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Genesis has been playing up its racing and sports affiliations, but the brand still considers fashion and influencers important to the brand ethos, Tedros … Read the whole story
by Laurie Sullivan
A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 - down five percentage points since 2024. … Read the whole story
COMMENTARY
by Luke Bristow
While advertisers still fund the ecosystem, they're increasingly guests in a house they don't own. Read the whole story
by Ray Schultz
PubMatic says its enhanced tool will support media buyers and publishers. Read the whole story