Top of The News
by Tanya Gazdik
The Leo sandwich will be available for the month of May, which just so happens to be Italian beef month at the restaurant. Read the whole story
RESEARCH
by Sarah Mahoney
Kantar's BrandZ ranking reveals that food, personal care and alcohol brands are all losing ground. Read the whole story
HEALTH CARE
by Les Luchter
Zyrtec's pop-up NYC "Flower Flash" included 3,000 giveaways of flowers branded with a QR code sticker driving users to Zyrtec.com. Read the whole story
PETS
by Tanya Gazdik
A recent survey commissioned by Temptations found 67% of Gen Z adults believe that cat dads make better boyfriends. Read the whole story
FAST CASUAL
by Teresa Buyikian
Brand is awarding the Chips & Queso Graduation Cap to sweepstakes winners. Read the whole story
SPIRITS
by Teresa Buyikian
Despite the affluent status of tequila drinkers, a whopping 75% still buy their liquor of choice at the local liquor store. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
As Burberry slashes 18% of staff, the fashion company is doubling down on scarves, trench coats and storytelling. Read the whole story
COMMENTARY
by Grace Mante
Media strategies must evolve from targeting eyeballs to influencing algorithms. Read the whole story
by Fern Siegel
Nice&frank positions the ice cream as something to savor. Read the whole story
by Fern Siegel
Developed with pediatricians, the brand includes DHA Omega-3, choline and prebiotics. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Over two thirds of marketers are adjusting their holiday-season marketing, Wunderkind reports. Read the whole story