Top of The News
by Tanya Gazdik
Creators will receive a full-time salary, rooming accommodations through Marriott Bonvoy, and travel covered by Delta Air Lines for the duration of the year. Read the whole story
PETS
by Sarah Mahoney
Targeted spending and a broader funnel brought in higher-value customers, even as profits slipped. Read the whole story
GEN Z
by Sarah Mahoney
A new creator network aims to turn housing angst into hammer time, with storefronts, sponsorships, and social-first how-tos. Read the whole story
FINANCIAL SERVICES
by Danielle Oster
MassMutual dramatizes financial stress so acute, a woman thinks she hears her pet say "compound growth potential." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
About 55% of consumers expect to purchase an EV in the future; nearly 20% plan to do so in next 3-5 years. Read the whole story
TRAVEL
by Danielle Oster
While 33% of consumers cite financial strain as a barrier to travel, three-fourths still plan to take a vacation this summer. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Top execs at Moon Rabbit agency discuss the symptoms of IPAS: ineffective pharma ad syndrome. Read the whole story
by Joe Mandese
"Marriott Media" will utilize first-party data to target travelers across digital and physical media locations, including in-room media centers and programming. Read the whole story
COMMENTARY
by Shirley Marschall, Featured Contributor
If Apple used privacy to differentiate itself from surveillance-heavy rivals, good. Let's compete on who can be less creepy and more transparent. Read the whole story
by Ray Schultz
"The Chicago Tribune" union blasts the offer and says the paper should invest in strong coverage. Read the whole story